A small article about which is better, a business card site or a landing page. Need a website, but can’t decide which one is best for you? Then this article is for you.
Business or Service?
Why do you need a website? Do you want to advertise a whole business or a separate product or service? If the former, then a full-fledged site is more suitable for you.
Example: A dental clinic with a wide range of different services creates one long landing page. Describes all its benefits. On one of the screens it gives a table with types of services and prices. Everything seems to be good, but will such a site inspire confidence among visitors? Will you personally, by visiting the one-page, be ready to entrust your health to this clinic?
Now let’s say that this dentistry has a full-fledged website with all the necessary information. It fully reflects the image and status of the company. And only after that, for a specific service (for example, veneers / lumineers that are currently fashionable), the clinic creates a separate landing page. And already there he describes all the advantages of this service.
In this case, the landing page acts as a branch of the main site. Agree that this approach is more credible. And be sure that the conversion in this case will also be higher.
What tasks is a one-page suitable for?
For example, selling one type of product. It can be either hoverboards or granulated sugar with delivery. These can be services. For example, consultations, massage, call an electrician or photography.
Landing pages are suitable when:
service is simple
the product is not expensive
you just need to test the nicheIf the range of services is large or the service itself has many nuances, then it is better to choose a multi-page site.
If expensive products have many specifications, then it is also better to use the site, because the landing page will cause less confidence when buying, for example, an expensive watch or a mobile phone.
Optimization difference
Due to the fact that the format of one-page pages implies a small amount of information, it is somewhat more difficult to optimize them for key queries. And it is almost impossible for a group of targeted queries.
Even if we are talking about such a long Landos as in the example above, if we could make a multi-page site out of it and turn each section into a separate page with a special key request, then it would be much easier to promote such a site in the search results.
Traffic to landing pages is usually paid. If you are going to promote your landing page in natural search results, then this will not be an easy task. Don’t believe me? Try entering some kind of commercial search query into Yandex and see how many landing pages are on the first search page. Most likely there will be full-fledged websites and online stores, but not one-page pages.
conclusions
When ordering, think about what you are promoting, and not about how much cheaper it will cost you to create a landing page, as opposed to a company website.
Treat your landing page as an affiliate of your main site. And the landing page looks like the face of the company, to put it mildly, not very well.
Don't forget that landing pages are difficult for SEO promotion. Usually, paid traffic is attracted to the landing page.If you have a specific niche and you cannot decide what is best for you, a business card site or a landing page, write, we will analyze, we will figure it out.