Basic Design Options of a Footer

“First Level Basement”

What is a site footer or footer

If the site header and the first screen are the most important elements of the site, then this does not mean that the footer is useless. A footer can be very functional and as useful as the rest of the sections.

A site footer can consist of one or several blocks. They may vary slightly in color and have different fillings.

At the very bottom of the served, they usually have:

logo, copyright and site name
statistic counters are traditionally placed at the very bottom of the site or make them invisible
developer or studio name

This is the least interesting information for a common visitor. And they try to remove it away from the eyes of the reader, because it does not carry any significant benefit. In my case, social media buttons are still duplicated there.


Second level footer

The next part of the basement is a little more functional… There may be technical links.

These include links to:

affiliate program
sitemap
privacy policy
personal data processing agreement

Links to pages from the main menu may also be duplicated, for example, “Contacts”.

Arrow Up ↑

Previously, you could see such an arrow in the basements of many sites. But now this solution is no longer relevant from the point of view of usability. Indeed, according to the old logic, only a person who has read to the end of the page has the opportunity to conveniently climb to the top of the site.

We all know how long the pages of sites can be now…

Or let’s take sites with infinite scrolling (example, a Twitter feed). Therefore, a person should be able to return to the beginning from any point and at any time.

Therefore, the arrows are now not placed in the footer, but make them float across the page.

Conclusion

The advantages of the basement are that all the information located there will be transparent. That is, it will be displayed on all pages of your site.

Therefore, just ask yourself… What do you think visitors should see when they reach the bottom of any page on your site.

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