All types of technology are innovating and the same can be said with computer programming and web development. Images and videos are having the highest resolutions, photography is modernizing, and websites having unique appearances – thanks to continuing research and development.

Adopt these web development inspirations with the latest trends of the moment. In order to optimize the experience and the user interface (UX – UI design), each year sees its lot of new features appear. But what creative currents to adopt urgently? How to create a composition that is both design and performance? How to combine aesthetics and technology? CREADS, a French freelance platform specializing in graphic manipulations, writing, and video, reveals 3 strong trends in web design accompanied by surprising examples to inspire you. 

Web Design Inspiration: What good practices to remember?

1. Typography is necessary. 

The web design propels typography into the spotlight. Even if they have always been essential to developing a website, typographies are essential as visuals in their own right in the coming year. Massives, with fatter and larger fonts, take their ease and become the centerpiece of many websites.

Don’t hesitate to work with your graphic animation typography, combine multiple font styles or play contrasts for maximum renderings, like Beyond-beauty.co. The website traces the feminist actions of 4 famous women and partly bases its layout on a powerful typographical game. In bold or only in contours, the chosen fonts contribute to the overall aesthetics of the site and reinforce the message. With a layout at the service of emotion, Beyond Beauty checks all the basics of UI design!

Originally reserved for print media, the Serif font (with wheelbases) is a remarkable arrival in the new web trends. If the Sans Serif reigned supreme on screens under the aegis of better legibility, some companies are breaking this “rule” and appropriating wheelbase fonts brilliantly. They have character, a decorative aspect, and convey a more elegant brand image: it’s not surprising that they are so popular!

2. Illustrations take the plunge

While there is no shortage of resources for free images, the development trend remains to bespoke illustrations. From traditional drawing to large flat, from doodle art to photo collage, digital illustrations give a unique and recognizable style to a website, whether static or animated. In addition to strengthening your branding, a good illustration instantly attracts the user’s attention. By creating an emotional connection with the Internet user, it promotes engagement. This is a big advantage to consider if you want to boost the loyalty of your visitors, think about it!

Inspiration web design of the year, this technique relies on shadows and layering in order to transcribe a depth effect. Here, the startup takes the side of animate its illustration for a tenfold result. In addition, the gradient and neon palette is enriched with geometric elements that seem to float in the air, for a pure 80s look. A visually electric game that puts your eyes full.

Like the material manipulation, 3D marks its return with more realistic illustrations than ever before. Surprise your visitors with texture effects, contrasts, smooth or fluid renderings. Keep in mind that a three-dimensional illustration conveys your message in a more expressive way: realism brings your product closer to the user. One more step to bring together the digital and the human.

Other styles of illustrations take over the web design this year. Among them, no doubt rely on the retro spirit. Shapes or colors, the illustrations are adorned with an effective vintage aesthetic every time. Created by the CREADS community, the restaurant Le Fishtro app is a great example. According to the codes of UX and UI mobile design, the web designer has designed an application not only intuitive but also ergonomic, thanks to an impactful graphic charter. Geometric shapes and pop colors, watermark drawings, crumpled paper effect: the visitor surrounds in the blink of an eye the universe and the values of the place and can thus project more easily. Will this style of inspiration seduce you?

3. Animations and micro-interactions are the kings

Video, animation, micro-interaction… All these techniques in tune with the times make your website and content more attractive. A change of color at the passage of the cursor (the “hover” technique) or a graphic effect at the click of a mouse on a call-to-action: all pretexts are good to involve the user through micro-interactions! It is a question of guiding the user journey and giving the user a real experience by placing it as a navigation player.

Why not ride the wave of parallax effects? Not only a trend, but parallax scrolling is also devilishly effective at boosting your site’s performance. Seeming to move at different speeds at each user’s scroll, the background elements form the illusion of depth and 3D. The key to success remains the same: Users interact with the site. To focus on the UX design is to improve navigation by making it more fluid and intuitive.

The Cure Signs website is a beautiful example of the parallax effect. The visitor navigates on a page that is both immersive and with an ultra-careful aesthetic. Animations and scrolling serve the business objectives of the company: they convey the essence of the service and capture the attention of the Internet user in no time. Thick wheelbase font, organic shapes, scroll reveal, Living Coral color of the year… It’s a winning combo for the American start-up with this unique web design at the heart of all the trends of the moment.

Looking for a professional web designer?

Hiring a reputable freelance web designer is more economical and practical than hiring a web development agency. There are a lot of platforms to use like CREADS, Upwork, Freelancer.com , etc. For more than 15 years of being a webmaster and designer myself, I find it always difficult to deal with programming and web development agencies compared to an individual freelance web designer. Freelancers are also equipped with the latest design technologies so you can’t really go wrong.