Case Histories

A manufacturer with a maintenance contract, which includes search engine ranking maintenance, has four priority key phrases. Out of a possible 72 rankings in 18 search engines, this client enjoys 47 number one rankings, 15 others in the top ten for an 85% score of top-ten rankings, with over half of those at #1!

A web site for a clothing retailer that had been trickling results for nearly two years was re-constructed, optimized for the best possible search engine rankings and is now, in less than two weeks from completion, getting orders daily!

The owner of an industrial distribution company recently said, and I quote, " I would not recommend you to my competition!" This customer recently committed to an annual maintenance contract, and among the features is periodic search engine "tune-ups". The results have dramatically increased his inquiries in the last month. He wants to keep these results to himself! Kind of like finding a good fishing hole ; )

A glass manufacturing company in western Pennsylvania was getting dismal results from their web site. Examination showed virtually no appearance in the search engines. Their site was optimized for better rankings and the subsequent spot check (90 days later) of their rankings showed multiple top-ten and several number one rankings in their targeted keywords.

A church goods manufacturer reports his web site experience has been great for his business. He is tapping into new markets and applications that they never thought of or pursued before. Recent orders originating from his web site have been the largest sales on record!

A paper products distributor reports his web site is "the best advertising investment he's ever made" reaching new customers he would have otherwise been missing. Good record keeping shows measurable increase in sales from the web site.

The CEO of a manufacturing company had targeted Kodak as a customer and had been unsuccessful in twenty years of trying to get through the purchasing wall to the "real decision makers." Among the many new business contacts received through their web site, was an inquiry from a senior engineer at...you guessed it...Kodak! They are now developing this lead into what they hope will finally be a major new customer! They also have a #1 Search Engine ranking in their keywords in 9 of 16 possible searchs. This is just one of many qualified leads, several of which have already resulted in sales. The web site has been up for less than six months.

The owner of a small metal finishing company has greatly reducing his print advertising budget in a national industrial directory. His web site, which does NOT need to be renewed each year, consistently delivers 4-5 inquiries daily with many jobs resulting.

An engineering firm that designed waste water treatment systems received a solid lead from South America in the first few months of their web site launch. Before the year was out, a group from Brazil traveled to Erie, PA, to meet with the firm and tour the facilities. From their web site which cost less than $1,000 they received the job valued at over $1,000,000!

A distributor of interior decorating products, approaching the one year anniversary of their web site, has had a steady flow of inquiries from their targeted market. One target was to stimulate demand for their product from do-it-yourselfer types and direct them to the stores carrying the product. The other group was to open new retail outlets for their products. Both groups have responded! After a recent service call, I learned three new dealers have opened up as a direct result of their website.

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